How to Choose the Best Ecommerce
Happy online shoppers equals more onlion sales. In order to correctly evaluate ecommerce you must look at it from the shoppers viewpoint. Getting a free trial is absolutely pointless - a free trial only allows you to see the Merchant side. Most merchants fail to evaluate ecommerce software properly and don't realise their sales could be a lot better.
- Does it pass the Shopper test?
- Is the text large enough to read without zooming on smartphones - if text is too small you'll lose sales.
- Is the text consistent over each page - if the text size varies shoppers will hate it.
- On a smartphone do the pages fit on the small screen? Is the popup large image correctly sized?
- Is the page crowded with banners and ads - these will distract shoppers from completing sales.
- Shun ecommerce software that depends on mouseover information - mouseover is unavailable to touch devices.
- Shoppers hate having to create an account - make sure they can shop without an account.
- Is each page delivered swiftly without stalling the browser, especially on a smartphone?
- Do you feel your credit card is safe? Make sure you are offering safe options to shoppers.
- Is Search simple and effective
- Can you easily configure a simple info page? Shoppers only want one page with all the important info on it
AcornShop has ticked all these boxes.
- After the software has passed the shopper test... it needs to pass the merchant test:
- How much configuration is involved? The more configuration options the harder it is to manage. Our software just uses the bare minimum configuration.
- Is Search Engine Optimisation (SEO) a no-brainer? We have made the SEO simple, so you don't need to spend thousands of dollars.
- Does the software include feedback for cancelled sales? Ours does - you need to know why shoppers cancel.
- Can you easily configure a simple info page? Shoppers only want one page with all the important info on it
- If you are using AusPost shipping does it include the new AusPost PAC or is it the old AusPost DRC?
- The cost of using the ecommerce must be reasonable, otherwise your profits will be down.
- Does it support onselling, onselling is important for profit maximisation and happy shoppers.
Let us do your ecommerce software properly so you can get on with your business.